Conservative Yet Competent: New 2017 Genesis G90 Sedan Driven!

2017-Genesis-G90-PLACEMENT

In automotive terms, “Genesis” refers to the name of Hyundai’s new-for-2017 luxury brand, which has finally separated from its mothership and is striving for a Lexus-esque rise to prominence as it introduces five new models by 2021. The rechristening of the Hyundai Genesis sedan as the Genesis G80 was the Korean marque’s first platinum-plated stake in the turf, a fine starting point since it’s the best-driving Hyundai to date. But to properly establish Genesis as a true competitor to, say, Mercedes-Benz, a grand flagship was needed. Enter the 2017 G90 sedan, which presents as a solid yet decidedly simpler alternative to the established luxury liners. READ MORE ››


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