Hyundai Gets in the SEMA Spirit with Spiced-Up Elantra, Veloster, Santa Fe Concepts

What is SEMA if not an excuse to see absurd amounts of power and over-the-top body kits applied to pedestrian passenger cars? Hyundai is getting into the spirit with a fun load of modified cars for the Las Vegas show that starts this week. In addition to the 1040-hp Santa Fe Sport crossover, it also will bring slightly less insane versions of the Elantra, the Veloster, and the three-row Santa Fe. Still to be revealed is a new “skunkworks race concept” that sounds rather enticing.

The race-ready Elantra is a collaboration with Ark Performance, which lowered, turbocharged, and widened the unassuming compact sedan to create a so-called “Road Racer” concept. It also has an ARK brake kit, Nitto summer tires, a vinyl wrap for the body, and a diamond-stitched interior to ensure it won’t be confused for the milder Hyundai Elantra Sport.

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The Hyundai Veloster outfitted by Gurnade has a similar aggressive stance with its wide body kit and huge rear spoiler. It’s also meant for the track, with its turbocharger, ECU tune, and Neo coil-over suspension. It’s finished in a paint color called Magic Magenta and the interior boasts racing seats, a roll cage, and a carbon-fiber steering wheel.

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On the opposite end of the performance spectrum is the Rockstar Santa Fe, which has a majorly lifted suspension and beefy tires to give this crossover a big boost in all-terrain capability. Bead-lock wheels, 35-inch off-road tires, a winch, and a custom roof rack round out the package. Oh, and there’s also a nitrous-oxide injection system for good measure, because why not?

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