The BMW Concept 8 Series. Unadulterated Dynamics And Modern Luxury ? The Essence Of A BMW Coupe
The BMW Group is using this year’s Concorso d’Eleganza Villa d’Este to unveil the BMW Concept 8 Series, the essence of a modern-day BMW coupe wrapped up in an enthralling design study. The study car will serve as a taster of a forthcoming BMW model ? the new BMW 8 Series Coupe, slated for launch in 2018 and part of the biggest model offensive in the company’s history. The N?MBER ONE > NEXT strategy sees the BMW Group aiming to significantly increase sales and revenues in the luxury class, and the BMW 8 Series Coupe plays an important role here. ‘The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW,’ explains Chairman of the Board of Management of BMW AG Harald Kr?ger. ‘The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class.’
The BMW Concept 8 Series. Unadulterated Dynamics And Modern Luxury ? The Essence Of A BMW Coupe originally appeared on Conceptcarz.com on Thu, 25 May 2017 14:11:47 EST. Please see our terms for use of feeds.