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2017 Bugatti Chiron Driven! Holy Mother of—!

2018-Bugatti-Chiron-PLACEMENT

If there’s any doubt about the Bugatti Chiron’s raison d’être, it’s written right on the steering wheel, on a large blue button emblazoned with one word: ENGINE. Sure, we could wax poetic about the marriage of modern technology to the ancient human craving to express vanity and wealth. Or about how the 1500-hp Chiron is metaphorically the 700-room Château de Versailles with a tailpipe, how the $ 3 million price means it is no crazier than hiring an artist to spend four years painting God and Adam and all the angels and saints on your chapel ceiling. In other words, we could go on and on about how it is an exuberant, untethered overstatement in the service of generating delirious stupefaction, both in the nobles who luxuriate in it and the peasants who revel in its reflected glory. READ MORE ››


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