As a small business, you might not think you can land the same clients as your larger, more established competitors. You don’t have the resources that they do and there are circumstances where you simply can’t fulfill orders on the scale that people want you to. However, you can still win the business of a lot of those clients by making yourself appear larger than you really are. You see, it’s all about image. If you give the impression that you’re a well established business that deals with big clients like them all the time, they’ll be willing to give you a chance and you can prove that you are capable. Getting just a few of these notable clients can really get the ball rolling and help you expand.
Like a lot of things these days, technology can really help you to achieve this goal. Here are just a few of the ways that you can use tech to portray your company as a global powerhouse, even if you’re running it from your garage.
Your email address is often the first impression that people have of your company. You probably know by now that you shouldn’t be using the embarrassing email address that you made when you were fifteen but if you’re using a free service like Hotmail or Gmail, it still makes you look pretty amateur. It’s worth investing a bit of cash in a proper email address with your company name in it.
Your email address is a big issue, but your physical address is even more important. If you’re running your business from your house and you ask a potential client to mail you something, alarm bells will start ringing. You can get around this by using an online virtual address service to create a more legitimate looking address for your company. It’s also way easier because they’ll sort through all of the paper mail and send it to you via email. That means you can access it wherever you are and you don’t have to sort through a load of paper mail.
Freelance Phone Support
Big companies all have a call centre that offers immediate support to customers. If you’re trying to deal with all those calls on your own or with a small team. You’re not going to be able to afford to set up a call centre yourself but you don’t need to anymore. There are a lot of people that offer freelance phone support from home so you can get a few people on board and give the impression that you’ve got a massive call centre operation going on. It’s also pretty easy to set up an automated menu service on your phone. Most people hate those things but all the big companies seem to be insistent on having them so having one yourself makes people automatically assume you’re bigger than you are.
People always think that you need to have a huge operation to get the best clients but it’s not true, you just need to act like you do.